A few days ago, what by Department of Commerce current association releases housing materials of department of current job development, China is newest in July sell setting bearing the index (BHI) shows, index of boom of household of countrywide building materials was July 105.2, annulus comparing drops 1.95 a little bit, rise 5.36 a little bit compared to the same period. Household of building materials of countrywide dimensions above sells sale was one hundred and three billion one hundred and eighty million yuan in July, annulus comparing drops 3.37% , rise compared to the same period 11.54% . Sale of 1-7 month accumulative total is 648.5 billion yuan, rise compared to the same period 9.82% . July is household sells the tradition of field off-season, but look from total data, compare last year, countrywide household sells entering convalescence. As we have learned, include red star beauty this year star of triumphant dragon, month and unexpectedly the home is on dot of door inn cloth begin to carry fast, this also makes ratio index ” also is in obtain employment of household industry “ to be climbed subsequently tall.
Price of estate market volume is added fast market of household of influence of double fall after a rise goes situation
Countrywide estate market dropped in temperature somewhat in July, fall after a rise of main data all fronts: Show according to data of national statistic bureau, estate developed boom index in July (”) of index of boom of house of abbreviation “ country is 94.01, than June fall after a rise 0.39 bits. 1-7 month, commodity house sells an area 757.6 million square metre, grow 26.4% compared to the same period, fall after a rise of month of increasing ratio 1-6 1.5 percent. Among them, commodity house sale five thousand seven hundred and fifty-six billion nine hundred million yuan, grow 39.8% , increase fast fall after a rise 2.3 percent. And price of house of nearly two months rises also put delay somewhat, differentiation is more apparent. Price of estate market volume was added in July fast in pairs fall after a rise, immediate impact market of household of countrywide building materials goes this month situation, BHI goes low to belong to reason again in. Although countrywide estate market drops in temperature somewhat, but unusually hot however like city of building of Shenzhen, Nanjing, Hefei, concerned personage expresses, regional expressional difference, main reason is urban economy position differs, be like Nanjing now is fixed position is oversize city, household sells a brand in these cities new cloth dot also is in plan.
Situation of obtain employment of industry of household building materials is stable but crisis consciousness still is increasing
From the point of each subindex, ” of index of ratio of “ obtain employment and last year that month compared to the same period amplitude is the biggest, amount to 40.56 a little bit. It is thus clear that current building materials lives in situation of industry obtain employment to stabilize, with comparing the market last year is integral get warm again after a cold spell. But fall compared to the same period a the biggest subindex for ” of index of “ handler confidence, visible with compared last year, consciousness of crisis of company of building materials household still is increasing. This basically suffers effect of current macroeconomic environment, economy moves to still be put in pressure of be issued to lower levels, national economy still is in; of certain course of the look forward to that build a base 2 be in recent years, in the labour pains that countrywide building materials lives in the market to also be in transition to upgrade, market become divided is added increasingly drama, competition grows in intensity; 3 it is building materials household sells an excess position to did not see abate, a few sell still be in go against situation and on, make “ business can ” all the more is superfluous.
Suffer big environment to affect household to sell quicken O2O layout
Triumphant dragon of red star beauty put forward Internet on June 18 + 2 mode, mode is to show future wants to be core with the home, rely on Internet technology to realize the confluence below the line on the line, make extensive live in an industry the “1001 strategy ” of business of service of life of entire industry catenary, namely 1000 household MALL+1 Internet platform. The data shows related the basis, chinese chain lived in adornment and furniture bazaar 2015 retail sale 545.7 billion yuan, triumphant dragon of red star beauty contributed 60.5 billion yuan, occupy than 11.09% . At present triumphant dragon of red star beauty adopted the strategy that goes against situation dilate.
triumphant dragon of beauty of photograph comparing red star, lunar star hope is changed through financial means sell a sale the state, rolled out those who be aimed at an individual to avoid a few days ago breath instalment, it is to be aimed at young customer apparently, the hope attracts them to door inn to come from the net. And appropriate home announced to will be in China on August 16 the market is sold on overall net, 11.7 billion yuan sell dimensions, increase than last year 19.4% , appropriate home is not satisfied apparently, because of photograph comparing home sells, this sale occupies red star to be less than 1/5 only. In addition, unexpectedly the home is nodded in ceaseless cloth while, seek the cooperation of enterprise of Internet of sue for peace actively also, come from headquarters message to show, unexpectedly the home hopes to use Internet to transform door inn function.
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